CATEGORY

Business Impact

Insights into how smarter communication drives growth, efficiency, and stronger customer relationships.

17 Oct 2025
After two decades in customer communication, working with global enterprises and scaling platforms across continents, you start to see the same patterns, and the same blind spots. The tools get more advanced. AI gets smarter. The dashboards get shinier. But for many businesses, especially mid-sized ones, the problems don’t go away. They just get more expensive.
17 Oct 2025
After spending years in sales and customer engagement across the Gulf, one thing has become clear to me. The ambition across our region is unmatched. The energy, the ideas, the drive to grow, it is all here. What is missing far too often is the kind of support that makes that growth possible.
28 Sep 2025
For years, call center productivity was measured by a narrow set of numbers: how fast agents could get customers off the line, how many calls they handled per hour, or how much time they spent logged in. Those metrics still matter, but they no longer tell the full story.

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28 Sep 2025
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28 Sep 2025
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28 Sep 2025
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28 Sep 2025
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