We didn’t set out to build just another contact center software; we know there are plenty out there: we set out to build the right one, for the businesses that drive the GCC economy based on our experiences and focusing on what others don’t have and yet clients and trends clarify their importance.
Listening first
Across the UAE, Saudi Arabia, and beyond, mid-sized businesses, we have seen that they face a frustrating reality. Too large for spreadsheets, too small for enterprise platforms, they often fall into a technology gap. These are ambitious teams though, scaling fast, moving to the cloud, but finding themselves stuck with systems that don’t speak their language, understand their compliance needs, or respect their time.
We stopped and asked.
We listened.
We watched.
And we saw the same story again and again: teams buried in complexity, support queues, and fragmented workflows that do not actually work for them; all when they simply needed a better way to connect with their customers.
The spark behind TabaTalk
TabaTalk began with a belief so simple, and yet we see that it is often overlooked:
When conversations flow, businesses grow.
That belief sparked everything, from our first product decisions to how we built our team. We weren’t interested in adding more noise to the market. We wanted to remove it.
So we built a platform that disappears into the background, reliable, invisible, and ready, so customer support agents and sales teams can do what they do best: talk to people.
What’s in our name?
In Arabic, “Taba” means pleasant. And that’s not just a nice-sounding word, it’s a principle, a mindset.
Every touchpoint with TabaTalk is designed to be pleasant, from the moment a business signs up to the thousandth customer call. The interface should feel welcoming. The onboarding should be smooth. And the way communication flows, through voice, WhatsApp, SMS, or chat, should feel intuitive and effortless.
We don’t measure success by how loud we are.
We measure it by how little friction our users feel.
Built for the GCC and more
Unlike platforms retrofitted for this region, TabaTalk is born here. We’re based in the UAE and fully focused on the Gulf. That means more than just localization, it means designing around GCC compliance, carrier partnerships, and real regulatory realities.
We’ve partnered with top-tier cloud and telco providers to ensure every call, every message, every workflow meets the standards local businesses require, without the painful patchwork that so many other tools rely on.
We’re not importing a solution. We’re building one that fits, socially, natively, locally, seamlessly.
The platform that gets out of the way
TabaTalk is powered by enterprise-grade technology used by over 30,000 agents globally, but what makes us different is how we use it. We’re not here to wow with jargon. We’re here to quietly enable better conversations.
Our product brings together Real-time dashboards, AI speech analytics, Omnichannel communication,AI Predictive Dialer, Flow Builder and rapid CRM integrations, not as flashy extras, but as functional essentials that just work. We’ve stripped out the clutter and made it easy to scale, no matter how fast your team grows.
For our users, that means faster response times, less agent idle time, and better customer experiences, without adding layers of complexity.
Led by people who understand the journey
Behind TabaTalk are founders who know this space intimately.
Martin Kalinov, our CEO, brings a strong background in technology leadership and brand-building, always with a focus on simplicity.
Gregor Potocar, Co-Founder and Advisor, formerly CRO at Infobip and Voiso, brings years of global experience in customer communications and a deep understanding of the GCC market.
Together, they’ve shaped a platform that balances proven infrastructure with local insight.
Our mission is clear
We’re here to empower mid-sized businesses in the Gulf, the ones too often overlooked, to connect better, grow faster, and serve their customers with confidence.
With TabaTalk, technology isn’t the star of the show. People are.
Because when communication feels human again, everything changes.
Welcome to TabaTalk.
Let’s make every conversation count.
