Christiana Ioannou

Performance Marketing Manager

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Digicurious T-shaped Marketeer with 13 years of experience including 7 years experience in senior roles Let's talk about #growthmarketing #digitalmarketing #performancemarketing Working experience in: Google Ads, Youtube Ads, Facebook Ads, Microsoft Ads, Linkedin Ads, Twitter Ads, Native Ads, Google Analytics, Optimization, Affiliate Marketing, Social Media Marketing, Content Marketing, Account Management Basic knowledge in: Wordpress, CSS, Mailchimp, Sendgrid, TikTok Ads, Snapchat Ads, Pinterest Ads Tools: AI, Asana, Monday.com, Slack, Trello, Hubspot, Google Analytics, SemRush, Similar Web, Unbounce, Bannersnack, Adobe Premiere Soft Skills: Organization, Analytical, Creative, Problem Solving, Communication, Positive Thinker

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August 27, 2026
Call routing is the automated process a business phone system or contact center platform uses to direct an incoming call to the most appropriate agent, department, queue, office, or self-service option. The decision draws on the number dialed, time of day, caller location, IVR selections, agent skills, availability, and CRM data, so a customer lands […]
August 26, 2026
Healthcare organizations handle an enormous volume of patient communications every day. Appointment scheduling, prescription refill requests, billing inquiries, referral status checks, lab result questions, post-discharge follow-ups, and urgent clinical concerns all compete for attention. Without intelligent call management, agents become overwhelmed, patients spend excessive time on hold, and urgent clinical calls can become buried behind […]
August 20, 2026
The challenges in travel and hospitality customer service are not new, but they are becoming more complex every year. Rising traveler expectations, unpredictable disruption events, staffing shortages, and fragmented technology stacks continue to place enormous pressure on travel and hospitality customer service teams. At the same time, customers expect immediate answers, personalized experiences, and seamless […]

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August 11, 2026
Real estate contact centres operate in one of the most unpredictable communication environments of any industry. A quiet Tuesday can suddenly turn into a flood of inquiries after a new listing launches. A successful Zillow campaign can generate hundreds of buyer leads within hours. An open house event may trigger a surge of calls, SMS […]
July 27, 2026
A call flow builder is an interactive visual designer that lets teams create, edit, and deploy custom call flows without writing code. It is the tool that maps how incoming calls are greeted, routed, queued, transferred, and resolved, replacing complex telephony configuration with a drag-and-drop interface that business users can operate independently. Rather than submitting […]
July 8, 2026
Modern contact centers generate more data than ever before. Every call, chat, email, SMS, social message, queue event, agent action, escalation, survey response, and service outcome creates information that can help leaders understand performance. But data by itself does not improve customer service. The real value comes from turning that data into clear, usable insights […]